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Prior to founding OCEANS Marketing in 2006, Shoto Zhu worked with FIFA to coordinate international football events such as the FIFA 2003 Women’s World Cup and the 2004 FIFA Futsal World Cup. In 2006, OCEANS Marketing became the sole marketing representative for FIFA and successfully assisted FIFA and China Football Association (CFA) with the operation and management of 2007 FIFA Women’s World Cup.

Due in part to cooperation with domestic and international sports associations, OCEANS Marketing has developed into a full-service sports marketing agency specializing in marketing planning, consultancy services, event operations, PR strategy and copyright sales.

With an integrated marketing approach, OCEANS seeks to build various communication channels for brand customers, event resources, sporting associations, media, athletes and consumers. OCEANS’ “Cross the Line” method integrates both online and offline marketing strategies for clients.

With offices in Beijing, Shanghai and Guangzhou, OCEANS employs an elite team of over 30 employees with international and local marketing expertise. OCEANS’ distinctive corporate culture, with a total of eight different languages, creates a competitive advantage as it operates within China’s sports market.

OCEANS embraces the growing role of sports in Chinese society and recognizes the potential for economic and societal development through sports. As such, OCEANS will continue its quest to make China a preferred destination for sporting events and partnerships through comprehensive and innovative sports marketing solutions.